How to Choose the Right Business Broadband Without Overpaying
- digital4302
- Sep 4
- 3 min read
In this modern age of business, having a fast and reliable broadband connection is a necessity; however, making sure you aren’t overpaying for your business broadband is also important.
Too many companies are either overpaying for their business broadband or stuck in contracts that don’t suit their needs.
Whether you run a small start-up or a larger corporation, the right broadband package can save you money, reduce internet downtime and improve productivity as a result.
Understanding What Your Business Needs
Before signing any business broadband contract, ask yourself:
‘How many users are going to be using the broadband at any one time?’
‘Are you using any data-heavy software? E.g. Cloud or Video conferences.’
‘Do you need Wifi for in-person sales for the till?’
Every business is different; while a consultancy firm may need to prioritise virtual meetings, a retail store will need to keep its card machine connected to the till. Business broadband should fit your actual usage, not a generic package.
The Common Mistakes That Lead to Overpaying
When signing up for a business broadband service, it's easy to agree to terms in your contract that you didn’t intend to.
Overbuying Bandwidth
Paying for speeds your business will never use can be a waste of budget. Instead, from your wifi usage per month, which most routers have a report on. From this, you will have an average figure to work with, which will help you determine how much bandwidth you will need, and more importantly, how much you are not using and still paying for.
Bundled Extras
Being sold unnecessary add-ons will inflate the cost of your broadband. Initially, these add-ons may seem like intriguing selling points, but when it comes down to actually using them, they either don’t apply to your business or are irrelevant to your day-to-day duties.
Brand Loyalty Bias
Assuming the ‘big name’ providers are automatically better value is a type of cognitive bias (Authority Bias), in which you believe that just because they are a larger name, they have better deals available. This is not the case. We recommend looking at a variety of providers so you can make an informed decision.
Contract Complacency
Not reviewing your deal every year or comparing what’s available can be a costly mistake, especially if they update your deal, which can be costly if you don't pay attention. Staying on top of this can save your business time and money in the long run.
What to Prioritise
While saving money is important, there are other crucial factors to consider when selecting reliable business broadband, these being:
Uptime guarantees - a promise from your Internet Service Provider (ISP) that uptime will remain active for a certain percentage. E.g. Guaranteed 99% uptime.
Specialist support: Look for business-dedicated help desks to help alleviate issues quickly, keeping the internet fast and running.
Scalability: Can your broadband grow with your business? Upgrading your package should be easy with your ISP.
Transparent pricing: Avoid contracts with hidden charges and penalties, as you should know what you’re paying for and when it is due.
How SmartaSwitch Helps Businesses Save on Broadband
At SmartaSwitch, we specialise in helping businesses secure the right broadband at the right price, with no confusing jargon and no unnecessary upsells.
Our team compares the best providers, negotiates on your behalf, and ensures you’re only paying for what you actually need.
Whether you’re a small business looking for affordable options or scaling up and need a more robust connection, we can help.
Stop Overpaying Now
Your current broadband deal might be costing you more than you think. Let SmartaSwitch take a look at your broadband, and we will find you a cheaper alternative.
Get in touch with us here.
